Women Beyond Borders
OFFICIAL LAUNCH EVENT
14 april 2026 (tues)
09:15am - 12:30pm
The Foundry (11 Prinsep Link)
Supporting women founders as they prepare to grow beyond Singapore.
Guest of Honour: Minister of State, Ministry of Foreign Affairs & Ministry of Trade and Industry, Ms Gan Siow Huang
About The Event
The Women Beyond Borders Launch marks the official introduction of Women Beyond Borders, a platform created to support women founders as they prepare to grow beyond Singapore. This curated morning brings together women entrepreneurs, ecosystem partners, and key public- and private-sector stakeholders to share practical cross-border go-to-market insights, foster meaningful connections, and offer visibility to women-led businesses in a thoughtful, non-transactional marketplace setting.
Through shared learning, guided engagement, and the presence of senior leaders and partners, the event lays the foundation for sustained cross-border collaboration, long-term founder support, and a values-driven community that extends beyond a single day.
Why Attend?
Join us for a focused and purposeful morning designed for women founders who are thinking beyond Singapore.
At this event, you will:
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Gain practical insight into cross-border go-to-market strategy
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Learn from experienced ecosystem leaders and practitioners
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Connect with fellow women founders in a curated environment
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Participate in a marketplace designed for visibility and connection, not hard selling
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Be part of an official launch attended by senior public-sector leaders
Founders who wish to take up a spot on the "market showcase" area, please indicate in the registration form.
Social impact:
This is not a sales fair. It is a platform for women building with intention.
Programme
Highlights
The morning is designed to balance learning, visibility, and connection.
Key highlights include:
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A practical training session on cross-border go-to-market strategy
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A curated marketplace featuring women-led businesses
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The official launch of Women Beyond Borders
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An opening address by Minister of State Gan Siow Huang
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Guided engagement and networking with founders, partners, and stakeholders
Who Is This Event For?
Women Founders
Singapore-based women building and growing businesses with cross-border ambitions.
Ecosystem
Partners
Mentors, advisors, and founder-support organisations enabling market expansion.
Community
Stakeholders
Corporate, government, and community stakeholders supporting women’s entrepreneurship.
Agenda
Arrival & registration
Welcome remarks by Sher-li Torrey, Mums@Work Asia
Cross-Border Go-To-Market: A Practical Mini-Workshop
"Practical insights on adapting positioning, pricing, and partnerships for overseas markets"
Speaker: Lily Wu, Strategic GTM (South-East Asia), Canva
Light tea break & networking
Marketplace set-up
Arrival of Guest of Honour, Minister-of-State, MsGan Siow Huang
Commemorative address by GOH
Introducing "Women Beyond Borders": Vision, Values & What’s Next
Official launch & group photo
Founder Showcase & Market Experience
Curated founder conversations
Networking
09:15 – 09:30
09:30 – 09:45
09:45 – 10:35
10:35 – 11:00
11:00 – 11:05
11:05 – 11:15
11:15 – 11:30
11:30 – 11:35
11:35 – 12:30
Cross-Border Go-To-Market: A Practical Mini-Workshop
This 1-hour interactive workshop offers a focused, practical introduction to how businesses can approach overseas expansion. Through a high-level Land → Cultivate → Scale framework, participants will gain clear examples and guiding questions on identifying a beachhead market, engaging key decision-makers and champions, and using partnerships and referrals to support early growth.
The session is designed to set direction, spark discussion, and help participants assess their own GTM readiness—rather than cover every detail of international expansion.
Speaker/ Trainer:
Lily Wu is Canva's SEA Enterprise GTM Lead and first regional hire. She's a serial "first-in-seat" operator, from North American agencies to VC partnerships at Stripe, and also bootstrapped and sold a 7-figure education business, giving her both corporate GTM and entrepreneurial experience.
The WBB Market Showcase
The Market Showcase is a curated showcase featuring 12–15 women founders, designed to offer visibility, storytelling, and connection.
This is not a sales fair.
There is no hard selling, pitching, or transactional pressure.
Selected founders may be featured in a guided marketplace walk with the Guest of Honour, while all participating founders remain visible within the space.
Participation in the marketplace is optional and subject to availability.
The Venue
Women Beyond Borders will be launched at The Foundry, a social impact hub in Singapore that supports organisations and communities driving positive change. The Foundry brings together nonprofits, social enterprises and impact-focused partners to share ideas, build networks and collaborate on solutions. Its emphasis on community engagement and purposeful dialogue makes it a fitting setting for our launch, where founders, partners and ecosystem leaders will connect and explore ways to create meaningful impact together.
The Foundry. 11 Prinsep Link. Singapore 187949
Why Attend?
Join us for the official launch of Women Beyond Borders — a curated morning designed for women founders, ecosystem partners, and stakeholders committed to purposeful growth beyond Singapore.
Registration is required, as seats are limited to maintain a focused and meaningful experience.
What your registration includes:
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Access to all programme sessions
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Participation in the Women Beyond Borders launch community
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Light refreshments
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Opportunities for learning, connection, and visibility
Full registration details will be shared upon confirmation.