Media Coverage Report: Mums@Work Singapore (2010–2026)

Since its inception in 2010, Mums@Work has established itself as the authoritative voice for flexible work arrangements and female talent in Singapore. The organization and its founder, Sher-li Torrey, are frequently cited by national news outlets, government bodies, and international business magazines.

1. National News & Mainstream Broadcasters

• Channel News Asia (CNA): * TV News: Regular appearances on Morning Express and prime-time news segments regarding the gender pay gap and returnship programs.

  • CNA Lifestyle: Featured in series such as "7 Job Interview Tips for SAHMs" (2025) and "Back to Work: Reintegrating New Mums" (2026).

  • CNA Commentary: Frequent contributor of opinion pieces on workplace culture and motherhood (e.g., "Don't hinder them from returning to work," 2018).

• The Straits Times (ST): 

  • Frequent expert source for the Home, Business, and Life sections on Budget reactions and flexi-work trends.

  • Guest on The Usual Place podcast (2025) discussing workforce transformation.

• The Business Times (BT): * Spotlighted in BTLifestyle features on "Mumpreneurs" (2023, 2026).

  • Featured in deep dives like "The ‘Invisible Networks’ of Women Entrepreneurs" (2026).

• Today Online: Long-term coverage of career-family balance, including the major 2016 feature: "Family and careers: What's in store for mums who mean business."

• Lianhe Zaobao (联合早报): Regular coverage in Chinese-language news regarding national family initiatives and work-life balance surveys.

• Berita Harian: Mentions in the context of community support for Malay/Muslim mothers and participation in "Families for Life" council initiatives.

• The New Paper (TNP): Features on successful "Career Re:Launch" stories and flexible work success cases.

​​

2. Radio & Podcasts

• CNA938 (formerly 938LIVE): Frequent live guest for segments on career coaching, HR trends, and the future of work.

• Money FM 89.3: Interviews focused on the "Business ROI of Diversity" and hiring trends for returnees.

• Kiss92 FM: Regular guest for parenting and women’s empowerment talk shows.

• The Financial Coconut (TFC): Featured expert for Budget analysis and discussions on mid-career reskilling (2025).

• The Chill MomBoss Podcast: Deep-dive interviews on social entrepreneurship and the "Mumpreneur" movement.

• IPS On Diversity Podcast: Featured by the Institute of Policy Studies to discuss maternity discrimination (2024).

​​

3. Magazines & Women’s Interest Media

• Her World Singapore: A key media partner for over a decade. Major features include "How Stay-At-Homes Can Cope With Returning To The Workforce" (2022).

• The Singapore Women’s Weekly: Recurring expert contributor for "Ask the Career Coach" columns.

• Young Parents Magazine: Editorial partner and frequent contributor of professional advice since 2010.

• Tatler Singapore: Featured in the April 2022 issue as a leading advocate for female empowerment in the workforce.

• Expat Living: Tailored interviews and guides for the international community in Singapore seeking local work solutions.

• Sassy Mama Singapore / Sassy Media: Regular guest contributor for "Back to Work" guides and expert panels.

​​

4. Regional & International Business Recognition

• Women Empowerment Entrepreneur Award (2026): Formally recognized for impacting over 50,000 women in the region.

• LinkedIn: Officially designated as a "LinkedIn Top Voice in Gender Equity" (starting 2022).

​​

5. Digital News & Lifestyle Portals

• Mothership.sg: Frequently cited as an expert on social policy and work-family integration.

• Vulcan Post: Profiles of Mums@Work as a pioneer in the "Mumpreneur" and social enterprise space.

• Honeycombers / HoneyKids Asia: Recurring features in the "Entrepreneurs We Love" series.

• theAsianParent: Featured source for guides on work-from-home scams vs. genuine opportunities.

• The Ladies Cue: Featured in the Fempreneur Series (2020) highlighting Sher-li’s founding journey.

​​

6. Government & Professional Publications

• Ministry of Education (MOE): Sher-li Torrey is a featured member of the COMPASS Council (Community and Parents in Support of Schools), frequently cited in MOE media.

• TAFEP (Tripartite Alliance for Fair & Progressive Employment Practices): Long-term editorial contributor for employer guides on flexible work.

• Human Resources Online: Featured for high-profile corporate partnerships (e.g., Citi #BacktoWork programs).

• IMDA (formerly IDA): Contributed expert articles on telecommuting and the digital economy.

​

Note: This list includes direct interviews, expert citations, and attributed editorial contributions by Sher-li Torrey and the Mums@Work team.